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Data analytics applied in customer relationship management in field of segmentation, retention in start-ups
(2021)
The research aims to figure out the ways data analytics applied in customer relationship management; especially in the field of segmentation and retention in start-ups. Furthermore, the research also focuses on the benefits ...
Effectiveness and universality of artificial intelligence implementation in modern marketing : media and cosmetics industry
(2021)
The thesis work was aimed at proving the effectiveness and universality of artificial intelligence implementation in modern marketing. Many entrepreneurs questioned artificial intelligence marketing effectiveness and many ...
Artificial intelligence and its impact on work in the field of logistics
(2023)
The active introduction of technologies and artificial intelligence into logistics processes by the company makes it possible to significantly simplify the work and get several advantages. However, this development is also ...
Artificial intelligence in marketing theory and marketing practice : practical recommendations for companies on the best way to implement or develop AI
(2022)
The study is devoted to the consideration of AI in marketing theory and marketing practice. The relevance of this work can be explained not only by the growing investment in the development of artificial intelligence, and ...
Artificial intelligence: AI in fashion and beauty e-commerce : Zara, Sephora
(2022)
Online social networks and global communication are flourishing, and this has a significant impact on the prospective growth of e-commerce. Due to the pandemic's strong e-commerce expansion as well as the constantly changing ...




